What Everyone Ought To Know About Web Content Optimization?

Optimizing Text

One of the most crucial steps in web content optimization is optimizing all written texts because in the first place, search inputs come in text formats returning matched keywords to your potential visitors (using the search engine’s algorithm nobody knows). On top of this, it is very important to include all information of your site in the landing/ home pages.
 
For title tags, most sites often take its importance for granted not knowing that they are actually essential elements for web optimization. You should put something inside the <title></title> tag in HTML code so users can easily determine which page are they in just by looking at the title bar.

For meta descriptions, these are key pieces of information presented to your audience after the search engine displays the descriptor text from your site. Successful meta descriptions display a snippet on the content of your site essential for your visitors to know whether it is relevant or not. Concisely use relevant keywords and avoid metas such as “This is our home page”. You should also keep it between 150 and 160 characters per description as exceeding length will be omitted.

For URLs, maintain keywords that have descriptive value on your content. The URL structure should be optimized with straightforward and meaningful keywords describing your content. You can also incorporate long relevant keywords so search results can find your contents easier.

Optimizing Images

Since most users often search for visual contents such as images, all media and graphic contents of your site should be optimized as well. Image contents can also appear in Web search results if you’re hitting the correct keyword relevant to the search phrase. Furthermore, your image contents can also appear in top search results even if you don’t have the relevant text contents – the image itself helps!
In order to optimize image contents, concisely incorporate relevant keywords to your meta tags such that it creates a contextual meaning for your visitors. These metas include source (file name and location), and title tags. Read more about image optimization here.

Optimizing Videos

Since creating video contents is somewhat mainstream and easy for marketers to incorporate in their site, you should take note how interesting and compelling your videos are to the visitors. Keep in mind that you have other huge competitors online. After reviewing video content’s quality, create a branded channel for your business in huge video streaming sites such as Youtube and Vimeo. This will leverage other contents of your site and make a buzz in the online market. Video titles and descriptions should possess an appealing and dynamic tone clearly portraying the video contents.